BUS 410 - Brand Strategy and Management

This course extends the marketing concepts introduced in BUS 210  and explores branding theory, concepts, and tactics within a strategic marketing management perspective. Emphasis is placed on building competitive advantage through effective brand design, development, and management. Teaching methodologies range from theoretical study to applied case analysis. Prerequisites: C- or better in BUS 210 or BUS 120 , ECON 110  and MATH 105  or MATH 230  or PSYC 210 . Juniors and above. Spring, some Summers
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