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Nov 23, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
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BUS 410 - Brand Strategy and Management
This course extends the marketing concepts introduced in BUS 210 and explores branding theory, concepts, and tactics within a strategic marketing management perspective. Emphasis is placed on building competitive advantage through effective brand design, development, and management. Teaching methodologies range from theoretical study to applied case analysis. Prerequisites: C- or better in BUS 210 , ECON 110 and MATH 105 or MATH 230 or PSYC 210 . Juniors and above. Spring
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