2020-2021 Catalog 
    Oct 22, 2021  
2020-2021 Catalog [ARCHIVED CATALOG]

BUS 307 B - Topics: Public Relations


Gain a firm understanding of the principles and practice of public relations. This course will help you understand the scope of public relations; the building blocks to creating a strategic communications plan; and, the way PR is planned, created and implemented. Real-life cases will be used in the course.  C- or better in BUS 210 . Fall, second module