2020-2021 Catalog 
    
    Oct 22, 2021  
2020-2021 Catalog [ARCHIVED CATALOG]

BUS 307 D - Topics: Digital Marketing


.50

Explore concepts of digital marketing in business organizations, including search engine optimization (SEO), digital advertising, email marketing, social media, analytics, optimization, and reputation management. In addition, we will explore core concepts in marketing related to the creation of successful digital strategies.  Pre-requisite: C- or better in BUS 210.  Spring, first module