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Oct 09, 2024
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2021-2022 Catalog [ARCHIVED CATALOG]
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BUS 307 B - Topics: Public Relations .50
Gain a firm understanding of the principles and practice of public relations. This course will help you understand the scope of public relations; the building blocks to creating a strategic communications plan; and, the way PR is planned, created and implemented. Real-life cases will be used in the course. C- or better in BUS 210 . Fall, second module
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