This course extends the marketing concepts introduced in BUS 210 and explores branding theory, concepts, and tactics within a strategic marketing management perspective. Emphasis is placed on building competitive advantage through effective brand design, development, and management. Teaching methodologies range from theoretical study to applied case analysis. Prerequisites: C- or better in BUS 210 or BUS 120 , ECON 110 and MATH 105 or MATH 230 or PSYC 210 . Juniors and above. Spring, some Summers