This course extends the marketing concepts introduced in BUS 120 and explores branding theory, concepts, and tactics within a strategic marketing management perspective. Emphasis is placed on building competitive advantage through effective brand design, development, and management. Teaching methodologies range from theoretical study to applied case analysis.

OWU Units: 1.00. Crosslisting(s): None. Prerequisite(s): C- or better in BUS 120 and ECON 110 as well as junior or senior class standing. Corequisite(s): None. Antirequisite(s): None. Fee: None. Core Competency: None. Offered: Spring. Some Summers.