Gain a firm understanding of the principles and practice of public relations. This course will help you understand the scope of public relations; the building blocks to creating a strategic communications plan; and, the way PR is planned, created and implemented. Real-life cases will be used in the course.

OWU Units: 0.50. Crosslisting(s): None. Prerequisite(s): C- or better in BUS 120 . Corequisite(s): None. Antirequisite(s): None. Fee: None. Core Competency: None. Offered: Spring (second module).