A comprehensive introduction to marketing research, the main objective of this course is to address the need, use and interpretation of marketing research for business decisions. This course serves to equip students with the key concepts and methods of marketing research, enabling them to understand and evaluate these methodologies to solve real-life business problems.

OWU Units: 0.50. Crosslisting(s): None. Prerequisite(s): C- or better in BUS 120 . Corequisite(s): None. Antirequisite(s): None. Fee: None. Core Competency: None. Offered: Spring (second module).