Explore concepts of digital marketing in business organizations, including search engine optimization (SEO), digital advertising, email marketing, social media, analytics, optimization, and reputation management. In addition, we will explore core concepts in marketing related to the creation of successful digital strategies.

OWU Units: 0.50. Crosslisting(s): None. Prerequisite(s): C- or better in BUS 120 . Corequisite(s): None. Antirequisite(s): None. Fee: None. Core Competency: None. Offered: Fall (first module).