2018-2019 Catalog 
    
    Aug 21, 2019  
2018-2019 Catalog [ARCHIVED CATALOG]

Business Administration major, Marketing Concentration


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Professors Gitter, MacLeod, Simon
Associate Professors Breidenbach, Bryan, Rahman, Skosples, Yazar
Assistant Professors Charna, Vollrath, West

Primary Business Faculty: Bryan, Charna, MacLeod, Vollrath

The business administration major provides a high-quality business education delivered in a liberal-arts environment that enables students to excel in their chosen field and prepares them for meaningful work and life in a dynamic world.  Students in this major choose either a Marketing or a Management concentration.

Learning Objectives


Business Administration majors will be able to

  1. Knowledge (core literacies and skills learned by our students)
    • Explain the major concepts in the functional areas of accounting, marketing, finance, and management
    • Evaluate the legal, social, and economic environments of business
    • Describe the global environment of business
    • Describe and explain the ethical obligations and responsibilities of business
    • Apply decision-support tools to business decision-making
    • Construct and present effective oral and written forms of professional communication
    • Apply knowledge of business concepts and functions in an integrated manner
  2. Values (how our students approach complex challenges)
    • Apply critical thinking/problem solving
    • Embrace creativity
    • Seek to be good communicators
    • Pursue collaboration and teamwork
  3. Leadership Character (traits that form the nature of our students)
    • Nurture curiosity
    • Take initiative
    • Build persistence
    • Practice adaptability
    • Grow their leadership
    • Seek to be ethical (Character ethics)
    • Have social and cultural awareness

Major Requirements


Students will choose either the Marketing concentration or the Management concentration. Both concentrations require 14 units.

Required Courses


BUS 105 , BUS 210 , ACCT 217 , ACCT 280  (0.5 unit), EITHER BUS 331  (0.5 unit) or BUS 361  (may only receive credit for one), ECON 110 , ECON 252 , ACCT 348 , BUS 499  (a grade of C- or better in BUS 499  is required), and one of MATH 105  or MATH 230  or PSYC 210 . It is recommended that the statistics course be completed by the end of the sophomore year, as it is a prerequisite for ECON 252 .

Marketing Concentration


(an additional five upper-level units)

Other Information


Majors should be declared no later than the sophomore year.  In order to declare a Business Administration major or a Business minor, students must have either a) a 2.5 cumulative University grade point average, or b) a 2.0 cumulative University grade point average and have earned a minimum B grade in a course in the intended major or minor track.

Double majors in the department are allowed only if one of the majors is Accounting.  Some major/minor combinations are permitted, but a minor in business or economics may not be combined with a major in Finance Economics, Management Economics, or International Business.

Students may not count more than two courses in a program when combining programs within the Economics department. For example, a Business Administration major (14 units) completing an Economics minor (7 units), may not count more than two courses for both programs, so additional coursework (beyond 19 units) will be necessary to complete the requirements for this combination of programs. 

In addition, if an Accounting major or minor is combined with another major or minor in the department (business administration major, finance economics major, management economics major, business minor), ACCT 341 , ACCT 348 , or ACCT 349  may only be chosen as an elective course for one designation.

Only one unit of 495 may be counted and a maximum of two units from 490A, 490B, 491, and 495 may be counted toward any major in the Economics department. BUS courses do not count toward the economics major, and ECON courses will not usually count toward the business administration major. 

For all majors and minors in the department, all elective courses must be upper-level (numbered 250 or above). Students must attain a minimum 2.0 grade point average in their major to graduate. Courses eligible to be counted in the major or minor cannot be taken credit/no entry. All pre-requisite courses must be successfully passed with a grade of C- or better to qualify for enrollment in the subsequent course.

A maximum of 13 units of credit in any one discipline (accounting, business, or economics) and 17 total units of credit in the economics department may be counted in the 34 units required for graduation. Additional discipline or department units will result in greater than 34 units required for graduation.

All economics courses (ECON) below the 490 level meet the Social Science distribution requirement (Group I).

A-Levels, International Baccalaureate, Advanced Placement, and Other Credits

Students who pass A-Levels in Economics with a C or better will receive a total of two credits; one for ECON 110  and one general unit of lower-level Economics credit.

Students who pass A-Levels in Accounting with a C or better will receive a total of only one credit, and that will be for ACCT 217 .

Students who pass A-Levels in Business with a C or better will receive a total of only one credit, and that will be a general-unit of lower level business credit.

Information on credit for International Baccalaureate and Advanced Placement may be found in the Academic Regulations and Procedures section of this Catalog.

Students may use a proficiency examination or an advanced placement examination to meet the requirements of ECON 110 . Information on the proficiency examination for ECON 110  will be given during new student orientation. Advanced Placement Rules are listed in the Academic Regulations and Procedures section of this Catalog.

Students who transfer courses to Ohio Wesleyan University should consult with the department chair regarding the appropriate credit to be awarded. If several courses are transferred at less than 1.0 unit (3.75 credits), additional courses may be required. For all majors and minors in the department, a majority of the courses must be completed at OWU.

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